During the the years of Antero Vesterinen’s ownership, Perttula was developed as a crop farm, with horse breeding and trotting racing being central for its economy. A top trotter and a good stud horse, Vokker, first co-owned by Paavo and Anteri Vesterinen, goes down as one of the best stallions in the history of Finnish equestrian sports. Puheli of the Perttula stable was another cutting-edge trotter. In Antero Vesterinen’s years as the owner, the Perttula traditions of societal responsibility have been carried on, among other things, in many horse breeding- and trotting racing -related positions of trust. Kommentti [LP7]: Nämä suomalaiset arvonimet, kuten ”kunnallisneuvos” ja ”maanviljelyneuvos” eivät oikein käänny englanniksi, joten ne pitää selittää.
The maanviljelysneuvos (a title granted by the Finnish President to renowned influencers in the field of farming), Antero Vesterinen, has done a significant job as the chair of the board of the Keskisuomalainen Oyj. When he was the chair, Keskisuomalainen grew as one of the biggest newspapers of the country. His numerous tasks and liabilities away from the farm and home positively correlated with the burden his vigorous wife, Leena Vesterinen, had to bear of Perttula.
As the chair of the Keskisuomalainen Oyj, Antero Vesterinen carried on one of the most significant traditions of Perttula. To his grandfather, Vihtori Vesterinen, responsibility over the Keski-Suomi province meant, above all, responsibility over the local newspaper. Vihtori Vesterinen was the chair of the newspaper Saarijärven Paavo over the years 1917 – 1932, after which he served as the chair and the key bearer of responsibility until his death in 1958. Paavo Vesterinen was also the chair of Keskisuomalainen for a long time. In the spring 2017, Antero and Leena Vesterinen’s daughter, Riitta Vesterinen-Virtanen, began her service at the board of Keskisuomalainen Oyj, representing the fourth generation of her family there.
Taking part in bearing the responsibility of the provincial newspaper, Keskisuomalainen Oyj, is a unique tradition related to the Perttula farm. It has been a part of the life in Perttula for the past 100 years. In the newspaper, Kaisa Vesterinen-Virtanen is also continuing the tradition started by the strong-willed lady of Perttula, Kaisa Vesterinen, in the 1920s. The relief of Kaisa Vesterinen in the premises of Keskisuomalainen in Aholaita, Jyväskylä, is a reminder of that. Today, Perttula is a farm concern co-owned by three of the four Vesterinen siblings, Riina Prittinen, Raisa Vesterinen and Riitta Vesterinen-Virtanen. The house and the farm live in the course of time. The work and the activities change, but the rustic tradition, culture and lifestyle of Perttula are still held in high regard.